Develop Your Business With Build-Measure-Learn

The Lean Startup Methodology

Photo by Markus Spiske on Unsplash

Lean Startup

The Lean Startup methodology is a method for developing businesses and products with the aim of shortening product development cycles and is achieved by adopting an iterative build-measure-learn iterative cycle (with a validation of the learn component of the cycle) and investigating hypothesis in a pseudo-scientific process.

Applying Build-Measure-Learn

The Build-Measure-Learn cycle seems a (relatively) simple idea. However, many companies do not make it past their first year and one of the reasons for this can be because their application of Build-Measure-Learn falls short.

There are two such Build-Measure-Learn loops within the following suggested application of this:

1. The idea (this could come from anywhere)!
2. Create and communicate the value proposition
3. Communicate with customers to sketch out important features, and gain feedback from the same
4. Iterate, iterate, iterate until a value proposition is created…