Why Most iOS Developers Won’t Buy iPhone 15, But I Am

Maybe You Are Too?

Steven Curtis
3 min readSep 12


The new iPhone 15

As soon as a new iPhone is launched I get excited. I start to think about what I could do with all of the extra features and power that a new handset offers.

One thing strikes me though. My colleagues don’t seem quite so interested. Here is what I think might be going on, and what might they miss out on?

Why Developers Don’t Typically Upgrade

Limited utility

The way I see it we don’t always need the latest and greatest devices. Some current developers are using iPhone 7 as their daily development unit. I guess as long as your device supports the features you need to test (that aren’t supported by the simulator) you don’t need to spend more money than necessary.

Lack of interest in Apple

Some developers I know use an Android as their personal device! That might seem quite extreme but there is a difference in developing for Apple products and using them as a consumer.

Enough to do

Perhaps other developers have enough to do without worrying about the latest and greatest. After all, we really need to keep up with Swift and OS developments rather than just hardware updates!


We all need to admit that having a new iPhone on a yearly cycle can be expensive. It probably makes sense to wait a few years for an upgrade when the changes will be more impactful.

Why I’m sticking with my iPhone

I don’t have the latest iPhone. I’ve got last year’s model (the iPhone 14) and it’s perfectly fine. It hasn’t caused me any problems in development and neither should it as it was the flagship phone up to today.

It is a modern phone and should not hold back my development in any way.

But I sure do want a new iPhone, but we are getting one here at home which will not be my personal device. That means I’ll still get the benefits of seeing the new iPhone and the new design and features it brings. I feel enthusiastic about the programmable button and the opportunity it brings. I want to…